My Burberry was launched in September 2014, under the signature of the perfumer Francis Kurkdjian. His inspiration was given by the classic Burberry trench coat and the smell of London garden after the rain. The fragrance wasn’t just an everyday launch, it also had an advertising campaign starring both Cara Delevingne and Kate Moss – the first time the two have joined forces. The two British models danced under one of Burberry’s heritage macs, photographed by Mario Testino on the sounds of Jeff Beck’s rendition of I Put A Spell On You.
My Burberry Qualities
The fragrance is floral, the top notes start with sweet peas, citrus notes and bergamot, followed by medium notes of geranium, quince fruit, and freesias.This soon gives way to the rose and then a slight mustiness comes in which I think is the way the perfumer’s trying to express the wetness, clouds, and soil. The base notes are patchouli and rose from Damascus, violet, and musk. It is a fragrance inspired by the London rains and the smell of English gardens.
- Top notes: Sweet Pea, Bergamot
- Heart: Golden Quince, Geranium, Freesia
- Base notes: Patchouli, Rain-Tipped Damask Roses
In a way, the fragrance its mimics a typically moody English ‘summer’s day’, we have flowers, or better said, we have the art of gardening- a passion specific for the British people. The appearance of the flower comes from the idea of garden after rain, a concept which delivers fresh smell, luxury, and moist soil.
My Burberry is extremely feminine, flowery, quite sweet but also spicy. If you’re looking for a fragrance to become your scent signature, it certainly offers that because it is a warm, distinctive scent, that won’t overpower. It smells timeless, skin smells expensive and sexy. The projection is moderate, longevity is good, not perfect, between 6-7 hours. I find it perfect more for the spring or summer season. It is a mature female scene for sure, but not old and powdery. I would say its confident, suit-wearing kind of smell. Overall it is very smooth and slightly florally musk, not harsh at all.
The bottle is elegant, made all glass. The beige shade suggests a light cover that invokes the sophisticated color of Burberry’s trench coat. The ribbon of the bottleneck is an attractive detail suggesting a romantic and sweet essence.