Jo Loves line collection debuted in November 2011 with four fragrances: Pomelo, Green Orange & Coriander, Orange Tulle and Gardenia. The line collection was designed to capture the inspirations in Jo’s life as the ingredients, people and the moments in time. Today Jo Loves has 16 perfumes in the fragrance base. The newest one is the fragrance she’s named after herself.
Jo by Jo Loves is the newest fragrance for women and men from the citrus aromatic category. The fragrance was launched in 2018 and it seems to be the ultimate signature scent of Jo Malone, even though that wasn’t the perfumer intention.
Jo Malone said: “Over the last 25 years I have created fragrances for all kinds of reasons, but this one I created for myself.”
The fragrance brings together two of Malone’s favorite things – her signature color red via a bold glass bottle, and grapefruit, her most cherished ingredient: grapefruit. In addition to the grapefruit top note, the fresh fragrance contains bitter orange, lime, and spearmint. The heart notes are hedione and black pepper and base notes Guaiac wood, cedarwood, and vetiver.