Armani created Acqua Di Gio fragrance in 1996 as a fragrance of freedom, full of wind and water. The composition is built under the perfect symmetry. The scent is full of the rich Mediterranean sunshine, offering a gentle citrus scent along with the aromatic rosemary shades. It was imagined by Giorgio Armani in reference to his different trips to the island of Pantelleria, a place that inspires him and where he likes to relax. The first face of the ad campaign is none other than the stunning model-turned-photographer Larry Paul Scott. He became the face of Acqua Di Gio for a decade since its start in 1997 to 2007, making it one of the longest-running print ads of all time.
Acqua di Gio Qualities
The aquatic and aromatic fragrance opens with a splash of fresh, bergamot, neroli and green tangerine. Light aquatic nuances are mixed with jasmine petal, rose, rosemary, fruity persimmon, and warm Indonesian patchouli to create a masculine scent that is both fresh and sensual. It finishes with the base notes, which are very woodsy; rich, woody notes of cedar with a warm, musky trail that lingers on. The notes are so well blended that no notes emerge out on its own – indistinctly woody, indistinctly floral, indistinctly musky.
- Top notes – Calabrian bergamot, neroli, green tangerine
- Heart – Rockrose, jasmine petal, persimmon, marine accords, rosemary
- Base notes – White musk, Indonesian patchouli, cedarwood, amber
Acqua Di Gio has a charisma and a non-intrusive sexual energy that makes it stand out, even though it is widely popular. When you smell it, you don’t immediately recall the last time you smelled it, but after a short moment suddenly becomes enjoyable and delightful. It’s safe and easy to wear and draws many compliments, especially from the younger crowd. At the same time, it’s also very basic, unoriginal and uninteresting. There’s no doubt that it will make you smell good, but it doesn’t offer much more than that. It lacks uniqueness and mystery. It fails to evoke emotion and interest. It simply smells good.
Is suitable for any age (teens to seniors), longevity is over 6 hours and projects very handsomely with many compliments. The bottle is nice and simple, design to keep a minimal, simplistic design – a white, frosted glass flacon with a matte silver cap and words etched on the bottle that encapsulates the free-flowing juice within. Definitely, it is a good scent for summer and spring that you would expect to smell on a man at an office or bank.
It won’t offend anyone, and people seem to love it. It smells fresh and aquatic, so if that’s what you like, this might be a good choice. If you’re looking for something fresh and casual for everyday wear in the spring/summer this would be a good purchase.